PURE TRAILS FOR EVERYONE. FOREVER
WE ARE ON A MISSION TO MAKE A POSITIVE IMPACT ON EVERY TRAIL WE RUN.
Pure Trails for Everyone. Forever.
Since day one, it’s always been about giving back, protecting the places we run and, leaving the smallest of footprints.
We set up Pure Trails Adventure to be just that, pure trails.
That doesn’t just mean running on virgin trails where few others travel, but looking after the people and places we visit, keeping them pure for future others to enjoy.
PROTECTING
THE WORLD ONE TRAIL AT A TIME
“We are privileged to be able to travel and combine our passion for trail running in some of the wildest places on earth, but with that privilege comes guardianship. We must do our bit to ensure that trails are kept pure for everyone, forever.
Our experiences give back, protecting the trails we grace and supporting the communities we meet. We’ll continue to challenge ourselves every day and look to do better with each passing year”
TREES & TRAILS
As part of our commitment to the environment we plant a tree from every booking we take, planting it in your name.
Planting a tree is one of the best things we can do to fight climate change, as they remove carbon dioxide from the air as they grow.
Your tree will be planted in Scotland to grow as part of a whole new forest full of native broadleaf tree species.
WORKING WITH LOCAL COMMUNITIES
Local communities make our experiences what they are, the life-blood as we explore great corners of the world.
By working with locally owned, independent accommodation and by utilising local & salaried guides ensures that a large chunk of the experience cost stays within the local community.
This is incredibly important for sustainability, as it creates viable local economic alternatives, and showcases the value of conserving natural landscapes.
LITTER PICKING ON THE TRAIL
With logistical support, we can collect litter as we go. We aim to leave the smallest footprints, but those who go before us do not also follow that mantra.
A small effort can make a huge difference and we adopt such practices in every experience we operate.
GOING FURTHER?
This is just the start for us and we can do even more.
We aim to be planet-positive businesses and inspire our industry to go further.
For the future, we commit to:
1. Go single-use plastic-free across our range of experiences
2. Create a carbon reduction plan for every trip with full transparency on how we conduct our footprint on the ground
3. To donate a percentage of our revenues to conservation work & non-profit NGO’s that make a difference